SL*TS REDEFINED! COLLABORATION

☆ Website Revamp, Graphic Design

Sluts Redefined! is a clothing brand and movement towards ending slut-shaming and reclaiming those derogatory words that are so often used against. They were in need of a branding kit, website revamp, and new designs for their clothing! For their website they wanted a more Y2K, 2000s theme. To make their website more aesthetically pleasing I added in editable new, custom banners, custom mouse cursor, gifs, scrolling text, & I added in their Instagram as well! For their branding kit they already had it established, however they were in need of Instagram post & story templates. Check down below on how I got started & my final results!

★ August 2022

Tools

Canva
Invision
Adobe Photoshop
Shopify

Duration

2- Week Process for the whole website revamp, brand kit, & 5 designed logos.

Design Process

MOODBOARD

PERSONA

LOGO DESIGNS

WEBSITE DESIGN

I first always want to get the full mood of a company before starting any project. As I already had a feel of their aestheitc via Instagram & video chat I gathered notes, photos, and ideas from the owner and created my own mood board to see exactly what the customers likes and the aesthetic that I need for the website.

I want to feel like I am the one shopping from this brand. I checked out their website and acted as if I was a customer and how I would envision their own website to be like.

I then created 5 design logos with Adobe Photoshop. 3 designs were my concept while 1 design was strictly remade digitally for them.

As always I show 4 examples of what the design can look like & they pick and refine which ever one they like the most!

Through this website I created: custom mouse cursor, banners, new header, GIFS, & Instagram slideshow at the bottom! I also refined their music, FAQ, & size chart pages.