Oddity COLLABORATION

☆ Graphic Design, Clothing Design

Oddity is a new upcoming streetwear brand. The purpose of oddity is to convey that instead of running from being an Oddity, let it consume you and guide you to your superior self. In other words, the brand would like for it's consumers and members to understand that being an Oddity does not make them an outcast. Being an oddity makes them beautiful and a shining star in a dark plane of existence. The world would be a better place if we accepted and even celebrated each other’s differences.

The aesthetic for oddity is: afro-futurism & 80s sci-fi. I was able to give me full creative processing with this brand! Which was super exciting!!! Check below to see what we've created as a custom!

★ March-June 2023

Tools

Adobe Photoshop

Design Process

MOODBOARD

PERSONA

Logo

I first always want to get the full mood of a company before starting any project. As I already had a feel of their persona via quotes and pinterest boards, I gathered notes, photos, and ideas from the owner and created my own mood board to see exactly what the customers likes and the aesthetic that I need for the website.

As I love to feel as a consumer before I start creating. I had the owner make me character persona's and quotes that explain the brand's identity.

For their logo I created a bold, clean look as they were looking for. The arch around is gives it that boldness, galaxy that it needed.