NEW GENERATION COLLABORATION

☆ Website Design

New Generation Track and Field is a media company, a creative agency, and a brand all in one. Their mission is to characterize the sport's top athletes across multiple mediums. With over 59,000 followers, they have a fantastic YouTube subscriber account. They contacted me because they wanted their website to have a more Y2K desktop vibe. They gave me with a wonderful mood board as well as the Square space platform to work with. I created an amusing Y2K / Windows 98 style for their business.

★ December 2022 - February 2023

Tools

Sqaurespace
Canva
Adobe Photoshop

Duration

This process took around 2 months to finish with new additions and new content.

Design Process

MOODBOARD

PERSONA

DESIGN START

I first always want to get the full mood of a company before starting any project. The owner and I gathered photos, icons, and gifs to collect my thoughts, ideas, and color schemes. The mood board has a great sense of showing me their brand identity, website aesthetic thoughts, and design.

I want to feel like I am the one shopping from this brand. By acting as an consumer it became an easier process for me to create a persona of someone who would purchase from this brand.

I first thought what gives a Windows 98 look. By looking over with their designs and color schemes. I decided creating GIFS, having Windows icons, and a fun windows desi would be perfect for this brand. It creates a fun color scheme and makes a wonderful design for their audience.