SHEIN/ROMWE COLLABORATION
☆ Graphic Design
SHEIN/ROMWE is an e-commerce fashion retailer for young women in the ages 16-25. It is currently one of the biggest brands out there within the fast fashion industry. They currently uphold a following of 20 million followers on social platforms and has million of shoppers each day. As I am familiar with collaborating with fashion brands this collaboration blew my mind. SHEIN is currently doing collaborations with artist who designs artwork that their audience would love. SHEIN reached out to me about this and stated that they loved my artwork. For this project, with their audience in mind I created an airbrush zodiac collection. This is something young, fresh, and currently trending. Follow along below to see how I went through the process of this project.
​
★ April 2022 - CURRENT
Tools
-
Procreate
-
Invision
-
Figma
-
Adobe Photoshop
Duration
-
3-Day Process for the airbrush designs.
-
Designs will be available on SHEIN & ROMWE this year of 2022.
Design Process
MOODBOARD
PERSONA
DESIGN START
REFINE DESIGN
I first always want to get the full mood of a company before starting any project. I gathered SHEIN and ROMWE's photos and clothing to collect my thoughts, ideas, and color schemes. The mood board has a great sense of showing me their brand identity, campaign thoughts, and design. I noticed since they have a younger audience they use more bright colors.
I want to feel like I am the one shopping from this brand. By shopping there before this was an easier process for me to create a persona of someone who would purchase from this brand.
I first thought what gives a SHEIN/ROMWE look. By looking over with their designs and color schemes. I decided an airbrush design would be perfect for this brand. It creates a fun color scheme and makes a wonderful design for their audience.
I created the airbrush designs and made sure I made any mock-ups to fully see the idea. Additionally, I made a prototype to see how the designs would look on their website. Lastly, I checked and refined any mistakes on my work.
