Define the goal, audience, message, references and visual direction.
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★ WHAT EVERYONE NEEDS ★
Developing the concept, visual direction and communication behind campaigns from the first idea through final creative and digital rollout.
MESHA CAMPAIGN ARCHIVE / ISSUE 01
Selected creative direction, campaign development and digital rollout work from concept through final audience-facing execution.
MESHA CAMPAIGN ARCHIVE / ISSUE 01
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UPLOAD YOUR FIRST CAMPAIGN ♥
Add a main campaign image in the Shopify editor and your interactive campaign archive will appear here.
CLICK THE ARROWS TO BROWSE CREATIVE DIRECTION PROJECTS
01—
CREATIVE DIRECTION
Establishing the visual concept, references, mood and creative language that guide a campaign or project.
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02—
CAMPAIGN DEVELOPMENT
Developing campaign concepts across photography, graphics, messaging, digital assets and audience touchpoints.
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CONTENT DIRECTION
Planning visual content, social assets and creative formats around a consistent brand and campaign direction.
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DIGITAL MARKETING
Supporting campaign communication through social content, web presentation, launch planning and digital promotional assets.
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BRAND + CAMPAIGN ALIGNMENT
Keeping campaigns visually and strategically connected to the larger brand identity across platforms.
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Creative Concepts
Moodboards
Campaign Direction
Visual Storytelling
Content Direction
Social Campaigns
Launch Planning
Digital Marketing
Campaign Graphics
Website Campaign Assets
Audience-Facing Content
Cross-Platform Consistency
FROM CONCEPT TO CAMPAIGN
A structured creative process connecting strategy, visual development and final audience-facing execution.
Build the campaign concept across imagery, graphics, messaging and content.
Create and organize the photography, design assets and digital material.
Translate the campaign across social, web and other audience-facing platforms.
EXPERIENCE + APPLICATION
Creative and marketing work developed across fashion, e-commerce, photography, digital content and brand-focused projects.
01
CAMPAIGN CREATIVE
Developing visual concepts and campaign systems that connect imagery, graphics and brand messaging.
02
E-COMMERCE
Supporting product launches and online presentation through campaigns, content, website assets and promotional visuals.
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SOCIAL + DIGITAL
Planning and producing audience-facing creative for social media, digital campaigns and brand communication.
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MULTI-DISCIPLINARY CREATIVE
Connecting graphic design, photography, web and content into one cohesive creative direction.
PLATFORMS + PROGRAMS
Creative and digital tools used to develop, produce and organize campaigns across design, content and online platforms.
ADOBE PHOTOSHOP
Campaign Design / Creative Assets / Image Direction
PRIMARY
ADOBE LIGHTROOM
Photography / Color / Campaign Imagery
CANVA
Content / Social Assets / Layout
SHOPIFY
E-Commerce / Campaign Rollout / Digital Merchandising
META BUSINESS SUITE
Social Content / Digital Marketing
INSTAGRAM
Content / Campaign Presentation / Audience Communication
TIKTOK
Short-Form Content / Campaign Concepts
FIGMA
Campaign Planning / Digital Layout
★ HAVE THE IDEA? ★
LET'S BUILD THE CAMPAIGN.
From concept and visual direction through creative production, digital marketing and campaign rollout.
CONTACT MESHA ♥