BRAND IDENTITY
Primary logo design, visual identity direction and overall brand presentation.
HNO MANOR CASE STUDY
FULL CREATIVE DIRECTION
PRODUCT • BRAND • IMAGE • DIGITAL • MARKETING
01 / THE MANOR
THE CREATIVE STORY BEHIND THE BRAND
Her Next Obsession: MANOR is a fashion brand built around 2000s fashion. My role spans the full creative system. From original graphics and patterns to campaign concepts, photography, post production, digital experience and marketing because... it's mine!
The creative scope reaches from the first product idea through the final customer experience. That includes designing the brand identity, clothing, patterns, packaging details and marketing materials, building campaign concepts, sourcing models, planning shoots, photographing and editing the work, and maintaining the digital storefront after launch.
VIEW FULL CREATIVE SCOPE ↓
FULL CREATIVE SCOPE
WHAT I DO FOR THE BRAND
PRODUCT + APPAREL DESIGN
Tracksuits, tops, purses, jewelry, accessories, garment graphics, product concepts and design details.
PACKAGING + BRAND DETAILS
Tags, labels, inserts, packaging pieces and customer facing product details.
CREATIVE DIRECTION
Campaign concepts, styling direction, moodboards, shot priorities, visual references, locations and final creative approval.
CASTING + PRODUCTION
Model sourcing and outreach, including Los Angeles casting, schedules, itineraries, shoot planning and assistant direction.
PHOTOGRAPHY + PRODUCT PHOTOGRAPHY
Fashion photography, clothing photography, product photography and image creation for ecommerce and campaigns.
PHOTO EDITING
Retouching, compositing, color treatment and final image preparation.
DIGITAL COMMERCE
Shopify design, products, collections, merchandising, updates, maintenance, mobile experience and ongoing storefront management.
MARKETING + EMAIL
Campaign planning, promotional strategy, launches, Klaviyo email marketing and customer communications.
CONTENT + SOCIAL
Reels, short form video, social graphics, launch content, product storytelling and ongoing social creative.
02 / BRAND IDENTITY + PRODUCT DETAILS
THE DETAILS THAT MAKE IT HNO
Primary HNO Manor logo designed by me.
LOGO + VISUAL IDENTITY
Primary HNO Manor logo design and the visual system used across the brand.
PRODUCT DETAILS
Tags, labels, inserts, trims, garment details and other brand elements.
CONSISTENCY
Keeping the same visual language across products, campaigns, social content and the Shopify experience.
03 / PRODUCT DESIGN
PRODUCTS I'VE MADE
Product development begins with original artwork, graphics and digital mockups created before production. Finished work includes tracksuits, tops, purses, jewelry and additional HNO Manor pieces.
SWIPE PRODUCTS
04 / PRINT + PATTERN
ORIGINAL PATTERNS DEVELOPED FOR THE PRODUCT
Pattern work is created as part of the product design process and translated onto finished garments. Original pattern previews are protected to discourage copying.
SWIPE PATTERNS
05 / CREATIVE DIRECTION + PRODUCTION
THE WORK BEFORE THE CAMERA TURNS ON
Concept decks, model sourcing, Los Angeles casting, production planning, shot direction, team coordination and a structured Google Workspace production system.BRIEF + OBJECTIVE
Define what the launch needs to communicate, what products are prioritized and what the final asset set must accomplish.
VISUAL RESEARCH
Build references around styling, location, composition, attitude, product emphasis and the visual language of the collection.
CASTING + PRODUCTION MAP
Source talent, map wardrobe and products, organize responsibilities and translate the concept into an executable production plan.
SHOT ARCHITECTURE
Plan hero images, full looks, details, product closeups, social crops, website assets and priority shots before production begins.
ON-SET DIRECTION
Guide posing, product visibility, visual continuity and the overall campaign feeling while keeping the production aligned with the plan.
SELECTS + ROLLOUT
Evaluate the strongest imagery and organize how final assets move across ecommerce, social content, launch marketing and customer touchpoints.
PRODUCTION SYSTEM
ORGANIZED THROUGH GOOGLE WORKSPACE
I organize production digitally while keeping private client, model, schedule and location information out of the public portfolio.
GOOGLE DOCS
Written briefs, production notes, responsibilities, wardrobe notes and shoot requirements.
GOOGLE SLIDES
Creative direction decks, moodboards, visual references, shot inspiration and final image direction.
GOOGLE SHEETS
Organized tracking for products, production tasks, schedules and project progress.
GOOGLE DRIVE
Centralized folders for imagery, references, final assets and supporting production documents.
CASTING + MODEL SOURCING
Model outreach and coordination across campaign productions, including Los Angeles shoots.
PRODUCTION PLANNING
Locations, wardrobe organization, call times, schedules, shoot order and production notes.
SHOT DIRECTION
Full looks, product closeups, campaign imagery, social crops, web assets and priority shot planning.
TEAM DIRECTION
Complete production slideshows and instructions prepared for assistants and shoot support.
CAMPAIGN EXECUTION
FROM THE PLAN TO THE FINISHED VISUAL
These campaign images are shown as the final creative direction result. Photography credit is kept separate below so the page clearly distinguishes creative direction from images personally photographed by Mesha.
06 / PHOTOGRAPHY BY MESHA
PHOTOGRAPHY + PRODUCT PHOTOGRAPHY
Only photographs personally shot by Mesha Cole Visuals are shown here, including fashion imagery, clothing photography and product photography. Featured in LA MODELE & VoyageLA Magazine.
SWIPE PHOTOGRAPHY
PRODUCT PHOTOGRAPHY
ECOMMERCE PRODUCT IMAGERY
Photography, lighting and final image editing by Mesha Cole Visuals, created to present HNO Manor products clearly and consistently across ecommerce.
07 / RETOUCHING + POST PRODUCTION
BEFORE / AFTER
Drag the divider left and right to compare the original image with the final edit. Ten examples can be added below.
01
RETOUCH
02
RETOUCH
03
RETOUCH
04
RETOUCH
05
RETOUCH
06
RETOUCH
07
RETOUCH
08
RETOUCH
SWIPE RETOUCHES
08 / DIGITAL COMMERCE
THE MANOR ONLINE
Designed and built the digital brand experience around campaign presentation, collection merchandising, visual hierarchy, promotional storytelling, category navigation and mobile e-commerce.
VISIT THE LIVE WEBSITE ↗SHOPIFY EXPERIENCE
Site presentation, layout changes, mobile experience and ongoing storefront maintenance.
PRODUCT MANAGEMENT
Product setup, copy, images, collections, organization, merchandising and launch updates.
CAMPAIGN UPDATES
Homepage changes, collection launches, promotional messaging and seasonal visual updates.
KLAVIYO + CUSTOMER JOURNEY
Email creative, customer communications and branded touchpoints beyond the storefront.
08 / MARKETING + CONTENT
CONTENT BUILT TO MOVE THE BRAND
Campaign rollout, social creative, promotional graphics, product storytelling, short-form editing and launch-focused content were developed as part of the brand's larger visual system.
2M+
VIEWS ON INDIVIDUAL SHORT-FORM CONTENT
CAMPAIGN OBJECTIVE
Identify the product focus, launch message, audience priority and the action each piece of content should support.
ASSET PLAN
Map the imagery, graphics, video moments, website changes and email touchpoints needed for a coordinated launch.
HOOK + STORY STRUCTURE
Shape the opening moment, visual sequence and product story around mobile attention and platform-native viewing behavior.
SHORT FORM EDIT
Sequence footage, refine pacing, time text, integrate sound and build concise edits for Reels and TikTok.
LAUNCH ALIGNMENT
Coordinate social content with storefront updates, product messaging and Klaviyo communications so the campaign feels connected.
ITERATE + REPACKAGE
Rework strong concepts into additional cuts, graphics and placements based on what the launch needs next.
STRATEGY
CAMPAIGN PLANNING
CONTENT DIRECTION
LAUNCH EXECUTION
EMAIL + ECOMMERCE ALIGNMENT
09 / BRAND GROWTH CASE STUDY
BUILDING HNO MANOR FROM AN AUDIENCE INTO A FASHION BRAND
HNO Manor is not a brand I stepped into after the foundation was already built. I developed it from the ground up across product, visual identity, ecommerce, photography, creative direction, content and marketing. Before the brand began selling, the Instagram audience was approximately 12,000. Through consistent creative direction, product storytelling, campaign development and digital marketing, that community grew to more than 53,000 while the brand expanded across additional platforms and generated significant digital visibility.
More than 41,000 additional followers gained as HNO Manor evolved from an existing audience into a fully developed fashion and ecommerce brand.
More than two million views generated across Instagram Reels through short form creative, product storytelling, campaign content and launch focused social media.
More than 560,000 overall website views across the HNO Manor digital storefront, supported by product launches, social traffic, returning customers and ongoing ecommerce management.
Built the HNO Manor TikTok audience from zero to approximately 18,000 followers, extending the brand into a second short form discovery platform from scratch.
01
THE STARTING POINT
The brand began with an established social audience of roughly 12,000, but the business, product ecosystem and full customer journey still had to be developed. I turned that starting audience into the foundation for a recognizable fashion brand.
02
THE CREATIVE ENGINE
Growth was supported by a connected creative system spanning original products, campaign concepts, photography, retouching, launch content, Shopify merchandising, email marketing and social media storytelling.
03
THE DIGITAL EXPANSION
HNO Manor grew beyond a single Instagram presence. The website accumulated more than 560,000 views, Reels surpassed two million views and TikTok grew from zero to approximately 18,000 followers.
04
THE BUSINESS RESULT
The result is a brand with a larger audience, stronger digital visibility and a complete creative ecosystem that I continue to direct across product, content, commerce and customer experience.
4.4×
INSTAGRAM AUDIENCE SCALE
The community is now more than four times the size of the original audience, demonstrating how sustained creative direction and digital brand building can compound over time.
09 / PRESS + INDUSTRY
FEATURES + FASHION INDUSTRY EXPERIENCE
PHOTOGRAPHY FEATURED IN
LA MODELE
VOYAGE LA
ADDITIONAL BLOG + EDITORIAL FEATURES
NEW YORK
NYFW
FASHION INDUSTRY TRAVEL + BRAND REPRESENTATION IN NEW YORK DURING NYFW
10 / TOOLS + SYSTEMS
THE WORKFLOW BEHIND THE BRAND
Creative production is supported by an integrated workflow spanning image post-production, vector development, ecommerce operations, lifecycle marketing and production documentation.01
IMAGE + DESIGN
VISUAL DEVELOPMENT + POST PRODUCTION
High-resolution retouching, compositing, color correction, campaign asset preparation, vector artwork and production-ready graphics.
ADOBE PHOTOSHOP
ADOBE LIGHTROOM
ADOBE ILLUSTRATOR
CANVA
02
ECOMMERCE + LIFECYCLE
DIGITAL MERCHANDISING + CUSTOMER EXPERIENCE
Storefront management, product and collection architecture, mobile optimization, launch execution, branded email communications and ongoing customer touchpoints.
SHOPIFY
KLAVIYO
03
PRODUCTION + OPERATIONS
CREATIVE PLANNING + PROJECT DOCUMENTATION
Creative briefs, direction decks, shot planning, project tracking, production organization and centralized asset management across a structured Google Workspace system.
GOOGLE DOCS
GOOGLE SLIDES
GOOGLE SHEETS
GOOGLE DRIVE
STRATEGY → PRODUCTION → IMAGE → COMMERCE → CONTENT
One connected creative system from concept through execution.