The brand language is intentionally messy, provocative and layered. The design challenge was preserving that personality while creating enough hierarchy for customers to understand products, content and calls to action.
MESHA COLE VISUALS CASE STUDY
WEBSITE • SOCIAL MEDIA • DIGITAL DESIGN
For SL*TS REDEFINED, I created a new website and developed a visual system that could carry across the brand online. I designed the website banners, Instagram post templates and Instagram Story templates so the digital presence felt connected instead of looking different from platform to platform.
THE PROJECT
One visual direction
One visual direction
across every screen.
The project focused on creating a stronger and more consistent digital presence for SL*TS REDEFINED. I designed the website and built the graphics around the same visual direction so the brand felt connected from the storefront to social media.
Along with the website, I created reusable Instagram post and Story templates as well as the banners used throughout the site. This gave the brand a set of visuals that could continue to be used while keeping the overall look recognizable.
01
WEB
new website
02
POSTS
IG templates
03
STORIES
story templates
04
BANNERS
website graphics
THE CREATIVE IDEA
Make the internet feel
Make the internet feel
as loud as the clothes.
SL*TS REDEFINED already had a loud, rebellious visual identity. My job was to translate that energy into a digital experience without flattening it into a generic ecommerce template. I treated the website, social templates and campaign graphics as one connected visual system so the brand could feel recognizable wherever the customer found it.
I pulled from early 2000s fashion editorials, desktop windows, ransom note typography, torn paper, speech bubbles, hot pink chrome, leopard and mismatched graphic elements to create a world that felt intentionally assembled rather than perfectly polished.
The website banners, Instagram posts and Story templates were designed together so each format could change while the brand language stayed consistent. Repetition in color, type, framing and graphic motifs created recognition across the storefront and social content.
The final system gives SL*TS REDEFINED a stronger digital identity that feels connected to the clothing itself. The website and social assets work as extensions of the brand world instead of separate pieces created for different platforms.
DESIGN PRINCIPLE
ORGANIZED ENOUGH TO USE.
UNHINGED ENOUGH TO REMEMBER.
UNHINGED ENOUGH TO REMEMBER.
01
IMAGE HIERARCHY
Large fashion imagery carries the main story while smaller cutouts, stickers and graphic moments create secondary points of discovery.
02
REPEATABLE MOTIFS
Hot pink, black, cream, leopard, speech bubbles and desktop inspired framing help different assets feel like they belong to the same world.
03
PLATFORM FLEXIBILITY
The system was designed to stretch from wide website banners to square posts and vertical Stories without losing the core identity.
04
CONTROLLED CONTRAST
Fun graphics are balanced with simpler text zones and structured content areas so the design stays expressive without becoming unreadable.
✦ SL*TS REDEFINED ONLINE ✦
★ WEBSITE BY MESHA ★
digital presence loading...
post it • story it • own it
WEBSITE DESIGN
A darker storefront
A darker storefront
with a sharper identity.
I designed the website around a darker visual direction with pink used as an accent instead of the main background. The interface gives the brand more edge while still keeping the content easy to browse and shop.
Created the overall storefront design and visual direction.
Designed the banners and supporting graphics used across the site.
Connected the website and social media through the same design language.
Built the experience to work across desktop, tablet and mobile.
STORY SYSTEM
The brand stays
The brand stays
consistent vertically too.
The Story templates give the brand ready to use layouts for announcements, product features, drops and other updates without starting from scratch each time.
One brand.
One digital language.
This project brought the website and social content into one visual system. From the storefront banners to reusable Instagram templates, each piece was designed to feel connected to the same brand.
SL*TS REDEFINED • WEBSITE • SOCIAL TEMPLATES • STORIES • WEB BANNERS • MESHA COLE VISUALS