REPEAT THE DESIGN LANGUAGE. NOT THE SAME COMPOSITION.
Airbrush color, black lettering, bright highlights and illustrated motifs created consistency across the drop while each sign kept its own composition.
MESHA COLE VISUALS
SHEIN / ROMWE COLLABORATION
GRAPHIC DESIGN / PRODUCT ARTWORK
EARLY COMMERCIAL RETAIL COLLABORATION
SHEIN / ROMWE ZODIAC AIRBRUSH COLLECTION
SHEIN / ROMWE X MESHA COLE
While I was still in college, I collaborated on a zodiac themed product collection for SHEIN / ROMWE. I created original airbrush style graphics for all twelve zodiac signs, with selected designs developed across apparel and phone cases and released with my name, Mesha Cole, attached to the work.
12
ZODIAC SIGNS
02
PRODUCT CATEGORIES
MC
COLLAB CREDIT
AIRBRUSH GRAPHICS
APPAREL
PHONE CASES
RETAIL APPLICATION
01 / PROJECT
A COLLECTION THAT HAD TO FEEL CONNECTED WITHOUT FEELING COPIED.
The assignment was not about making one zodiac graphic and repeating it twelve times. Every sign needed its own color story, supporting imagery and composition while still fitting into one recognizable retail collection.
I used digital airbrush gradients, black script lettering, glow highlights and illustrated symbols as the connecting language. Those repeated visual rules gave the full set consistency while allowing each sign to stand on its own.
02 / CASE STUDY
THE SYSTEM BEHIND THE TWELVE SIGNS.
The strongest part of the project was not one illustration. It was creating a repeatable visual language that could scale across twelve designs and two product categories without flattening everything into the same layout.
EACH SIGN NEEDED ITS OWN VISUAL FOCAL POINT.
Color, symbols and supporting imagery shifted from sign to sign so customers could immediately identify with the design made for their zodiac.
THE ARTWORK HAD TO WORK AT MORE THAN ONE SCALE.
Apparel and phone cases use space differently. I adjusted placement, hierarchy and scale so the graphics remained readable across both formats.
THE FINAL WORK ENTERED A REAL CUSTOMER FACING ENVIRONMENT.
Selected pieces were released through SHEIN / ROMWE listings with the Mesha Cole collaboration attached, connecting the artwork directly to commercial product use.
03 / SCOPE
WHAT I CREATED.
01
ORIGINAL ZODIAC GRAPHICS
02
DIGITAL AIRBRUSH ARTWORK
03
LETTERING TREATMENTS
04
ILLUSTRATED SYMBOLS
05
APPAREL GRAPHICS
06
PHONE CASE GRAPHICS
07
PRODUCT ADAPTATION
08
COLLECTION CONSISTENCY
04 / RETAIL PROOF
FROM DESIGN FILE TO SHEIN / ROMWE.
These screenshots are the strongest visual proof of the project. They show the artwork translated into real products and presented inside the retail environment customers actually shopped.
01
PHONE CASE PRODUCT
02
PHONE CASE PRODUCT
03
APPAREL SCREENSHOT
05 / TAKEAWAY
EARLY COMMERCIAL WORK WITH REAL RETAIL APPLICATION.
This collaboration gave me early experience building a commercial collection rather than a single isolated graphic. I created a visual system, developed twelve variations and adapted the work into products that reached a live retail environment.