Created the new storefront around the updated identity.
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MESHA COLE VISUALS CASE STUDY
BRAND IDENTITY • WEBSITE • DIGITAL GRAPHICS
For Egotistic, I created a new logo and a new website built around a chrome, cosmic and cyber inspired visual direction. I also designed the banners used throughout the site so the identity could stay consistent across the full digital experience.
THE PROJECT
A visual identity built into a full digital world.
The project began with a new logo system for Egotistic. The chrome treatment and futuristic details created the foundation for the rest of the digital direction.
From there, I designed the website and four custom banners around the same visual language so every part of the storefront felt connected.
01
IDENTITY
three logo versions
02
WEBSITE
new storefront
03
GRAPHICS
chrome visual system
04
BANNERS
four web assets
✦ CHROME IDENTITY ONLINE ✦
★ ENTER THE EGOTISTIC UNIVERSE ★
CYBER INTERFACE CONNECTED
LOGO DESIGN
Three versions with one chrome identity.
The new logo was designed to give Egotistic a stronger and more recognizable identity. I used a futuristic visual direction that could work as the foundation for the website and the rest of the digital branding.
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WEBSITE DESIGN
The identity became an entire cyber universe.
I carried the new identity into the website using chrome inspired details, dark backgrounds and cosmic graphics. The goal was to make the site feel immersive while still keeping the shopping experience clear and easy to navigate.
Used metallic details and cyber graphics throughout the site.
Created supporting visuals that made the website feel complete.
Designed the experience to adapt across screen sizes.
WEB GRAPHICS
Four banners made for the same visual world.
I created the banners used throughout the website so the brand identity continued beyond the logo and interface. Each graphic was designed to feel like part of the same chrome and cosmic visual world.
Create the identity and establish the chrome direction.
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Build the cyber visual style around the identity.
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Translate the brand into a complete storefront.
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Carry the same direction into four custom graphics.
Three logo versions. One complete digital universe.
Egotistic became a complete visual experience instead of a collection of separate graphics. The new logo, website and banners all work together to create one recognizable digital identity.
EGOTISTIC • THREE LOGO VERSIONS • WEBSITE DESIGN • CHROME VISUALS • FOUR CUSTOM BANNERS • MESHA COLE VISUALS